Business Equity
Tuesday, June 11, 2024
How Nonprofits Can Partner with Foundations to Accept Equity Gifts
Nonprofits: Want to accept equity donations? Your local foundation might already have the tools. Here's how to partner up.
Equity gifts might sound out of reach. Legal fees? Valuations? Stock transfers? Most nonprofits assume they’re too complex.
But with the right partner—like your local foundation—you don’t have to figure it out alone.
Foundations across the country are stepping in to help nonprofits like yours unlock early-stage equity gifts from business owners. And it might be the easiest way to secure your next major donation.
The Opportunity: Equity Before the Exit
Donors who own businesses or startup stock often want to give—but they wait until after a liquidity event (like an acquisition or IPO).
The problem? By then:
Capital gains taxes kick in
Their donation gets smaller
You miss out on the full potential of their gift
But when equity is donated before a sale:
The donor pays zero capital gains
They get a full-value tax deduction
You can receive a much larger donation
This is how nonprofits unlock gifts worth 30–40% more—just by starting the conversation earlier.
How Foundations Can Help
You don’t need a legal team or financial advisors. Your local foundation may already offer:
A donor-advised fund (DAF) that can accept private stock
Gift acceptance infrastructure that handles the sale and sends your nonprofit the cash
Education and templates to guide donor conversations
Some even partner with platforms like Donate Equity to automate the process. That means you don’t need to do anything technical—they handle the documents, timing, and communication.
What You Can Do Today
Talk to your local foundation. Ask: “Can you help us accept an equity gift through a DAF?”
Identify donors with private business ownership. Startup founders, local entrepreneurs, investors.
Use the right question:
🗣️ “Would you consider donating a small portion of your equity before a sale to support our work?”
The Takeaway
You don’t need to go it alone.
Foundations are built to support nonprofits—and that includes unlocking gifts you didn’t know were possible.
Bigger gifts
No legal overhead
Real donor impact—before the sale
👉 Ask your foundation how they can help you accept equity gifts. Or connect with Donate Equity today.
Explore real stories, expert tips, and tools to help your nonprofit unlock equity gifts and grow donor relationships with confidence.